Startingsmall business

KathodeRay Media is a full service marketing agency.

We create impactful corporate communications and interactive customer experiences using traditional and progressive methods.

We're flexible.

KathodeRay can serve as your external marketing team, implementing a complete marketing strategy or retained on a per project basis.

Make an Unforgettable Impact

If your company is breaking new ground, adding new products or simply reinforcing an existing message, our goal is to strengthen your business and increase your bottom line. We do this by providing creative marketing solutions for businesses, organizations and entrepreneurs and by making sure your business communications are clear, concise and memorable.

How?

• We start with a conversation.
• We talk about your company goals and determine your most profitable client base.
• We talk frankly about budgets & results your company wants to see.
• If our company's objectives match, we generate ideas, projects and tasks that will reach your profitable market.
• We implement the chosen projects flawlessly and measure the results.

Our Specialties Include:

• Marketing Plans
• Brand Creation

Logo Design

Brand Refreshing

Brand Perception Management

• Print Collateral

Brochures

Presentation Kits

Trade Show Materials

Custom Publications & Catalogs

• Website Design and Development

E-commerce

Data Intensive

• Internet Marketing

Email Campaigns

Social Networking

Google AdWords

Search Engine Optimization

• Emerging Communications

Text Message Marketing

Social Experiences

Marketing Plans Most small companies are operating without a net.

With no plan and an undefined budget, we find that many company principles make most of their marketing decisions by the seat of their pants. It doesn't have to be that way. A marketing plan can be a 2-10 page written document that details the necessary actions to achieve one or more marketing objectives. The final roll-out can be facilitated with in-house staff, by outsourcing or both.

Brand Creation and Revitalization You never get a second chance at making a first impression.

What does your brand say about your company? The design elements that represent your company's image should reflect your company personality and be attractive to your profitable market. Updating your brand doesn't have to be a dramatic change. Long standing companies refresh their brands every 3-5 years to make sure they are consistent with today's image, while still retaining their core personality and integrity.

Print Collateral

The Internet is great, but we know that good old fashioned paper and ink is effective when used mindfully.

We help determine what in-hand materials your company truly needs.

• Business Cards
• Brochures
• Sell Sheets & Flyers
• Direct Mailings
• Letterhead/Envelopes
• Booklets & Catalogs
• Annual Reports
• Rack Cards

Website Design & Development Kathleen invented the Internet.

Ok, maybe not, but she has been helping companies get online since 1996. And we continue to perfect how our clients use the Internet to drive their businesses.
Our team is comprised of graphic designers, web strategists and programmers who keep on top of the latest trends, gizmos and useful tools.

Internet Marketing A great website is useless if no one sees it.

Just launching a website is not enough. There are many, many companies competing for the same First Page Search Results you are.
How do you drive the right people to your site? It's a little white magic and a little black magic. But seriously, we optimizing your site for search engines by selecting keywords and phrases that are being used by people who are actively looking for information related to your products and services.
It's more than SEO. A complete strategy includes leveraging Social Networking Viral sites and other techniques to not only attract new customers but to encourage them to keep in touch.

Our Team Kathleen McQuaid Packard - President and Creative Director

kpackard@kathoderay.com
Acclaimed for her ability to create beautifully crafted graphic designs, Kathleen McQuaid Packard is also a consummate businesswoman with a gift for seeing the 'big picture' and achieving results. Combined with an affinity for developing cutting-edge technology with superior usability, this unique hybrid of talent has helped her offer clients marketing, business and technical solutions for 20 years.

Dan Quigley - VP of Marketing

dan@kathoderay.com
Dan brings entrepreneurial, creative and management experience insight to the marketing strategies of our clientele. In addition to developing marketing strategies, Dan implements and optimizes all aspects of a marketing plan, including sales processes, website strategy, online advertising, direct mail, PR and e-mail marketing.

Yvette Yeomans - Business Development Coordinator

yvette@kathoderay.com
Combining a personal approach with local area expertise, Yvette advises companies on how to expand their reach, increase visibility and maximize their business potential to target - and win - profitable clients. Results are achieved through custom designed promotional plans that include referral networking and traditional marketing.

Arielle Doerle - Director of Development

arielle@kathoderay.com
Arielle's technical background combines with her creative vision to produce strategic web-based marketing tools that capitalize on the strength of the individual client to produce quantifiable results. As Director of Development, Arielle has built web solutions for clients with an array of needs, from secure e-commerce websites with flawless fulfillment integration to sites designed to allow the consumer to easily edit content "on the fly".

Tom Clark - Art Director

tom@kathoderay.com

Tom oversees visual and conceptual development for a wide variety of project types, including print, digital and multimedia designs. From layout and logos to taglines and text, he pulls the creative strings so that clients can meet their full promotional potential. Tom also works closely with the firm's technical and creative leaders to ensure that every project achieves the right blend of extraordinary form, inventive content and flawless function.

Additional Support:
Chelsea James
Lisa Myron
Judy Xanthopoulos

Corporate Office:
20 Country Estates Road
Greenville, NY 12083
01-518-966-5600

www.kathoderay.com